? Premenstrual Syndrome (PMS) Treatment – Easing the Monthly Struggle

Premenstrual Syndrome (PMS) refers to a group of emotional, behavioral, and physical symptoms that occur in the luteal phase of the menstrual cycle—typically 1 to 2 weeks before menstruation. While it affects many women, the intensity varies widely.

? Common PMS Symptoms:

• Emotional: Irritability, anxiety, mood swings, depression

• Physical: Bloating, breast tenderness, headaches, fatigue

• Behavioral: Food cravings, sleep disturbances, low libido

? Treatment Options:

1. Lifestyle Modifications

• Exercise regularly – boosts mood and reduces fatigue

• Healthy diet – low in sugar, caffeine, alcohol, and salt

• Stress management – mindfulness, yoga, meditation

2. Nutritional Supplements

• Calcium

• Magnesium

• Vitamin B6

• Omega-3 fatty acids

3. Medications

• NSAIDs – for pain and cramps

• Oral contraceptives – to regulate hormones

• Antidepressants (SSRIs) – for emotional symptoms

• Diuretics – for bloating and water retention

• Gonadotropin-releasing hormone (GnRH) agonists – for severe cases

? Market Drivers:

• High prevalence of PMS in reproductive-age women

• Increasing awareness about menstrual health

• Demand for natural and personalized treatments

• Digital platforms and mobile apps aiding symptom tracking and care access

? Key Players in the Market:

• Bayer AG (YAZ, Yazmin)

• Pfizer

• Novartis

• Herbal supplement brands (e.g., Nature’s Way, Himalaya)

• FemTech startups focusing on hormonal balance and menstrual health