Labubu has become one of the most popular collectible characters in the designer-toy market, with demand for plush dolls, blind boxes, pendants, and limited-edition releases continuing to attract collectors. With that popularity comes a growing number of counterfeit products, so knowing where and how to buy authentic Labubu in the USA is essential.
The safest approach is to purchase through popmart labubu official POP MART channels and carefully check products when buying from secondary sellers.
Buy Directly From POP MART
The most reliable option for authentic Labubu in the USA is the official POP MART website. Its U.S. store has a dedicated THE MONSTERS collection featuring Labubu vinyl plush dolls, blind boxes, plush pendants, collaborations, and larger collectibles.
You can also check POP MART's U.S. Labubu category for currently available products. Because popular releases can sell out quickly, availability may change frequently.
Official POP MART stores and ROBOSHOP vending machines are also considered authorized sales channels. POP MART states that products purchased through its official sales channels are guaranteed to be authentic and verifiable.
Check the Packaging
When purchasing a Labubu from a reseller, inspect the packaging before opening it. Authentic POP MART products can include a holographic security label and a verification code. POP MART provides a self-service authenticity system that allows customers to enter the code and check the product.
Do not rely on packaging alone, however. Counterfeit products can imitate logos, boxes, and security labels, so the seller's reputation and the item's purchase history are also important.
Verify the Authenticity Code
POP MART recommends scratching the coating on the box label to reveal the verification code. The code can then be checked through POP MART's official verification system.
A result indicating that the QR code scan is labubu doll genuine confirms that the system recognizes the product. POP MART also explains that a genuine product may show that the code has been scanned multiple times, so multiple scans do not automatically mean the item is fake.
For the safest experience, use the official verification system rather than relying on an unfamiliar third-party authentication website.
Be Careful With Extremely Cheap Labubu Dolls
Price is another useful warning sign. If a collectible that normally sells for a substantial amount is suddenly offered at an unusually low price, investigate before buying.
The U.S. Consumer Product Safety Commission has specifically warned consumers about counterfeit Labubu products and recommends avoiding suspicious bargains and purchasing from reputable sellers. It also notes that authentic products can feature security elements such as a holographic POP MART sticker and scannable QR code.
A low price does not automatically prove that a Labubu is fake, since legitimate sellers can discount products, but an unusually large discount should encourage additional checks.
Choose Reputable Resellers
Sometimes a particular Labubu release is sold out through official channels, leaving collectors to use the secondary market. In this situation, research the seller carefully.
Look for:
- A long-standing seller history
- Clear photographs of the actual product
- Original packaging and labels
- Detailed product descriptions
- Buyer reviews from verified transactions
- A reasonable return or dispute policy
- Proof of purchase when available
Avoid sellers who refuse to provide clear photos, use only stock images, or pressure buyers to make immediate payments outside a protected marketplace.
Know What You're Buying
Labubu collectibles come in many formats. The official U.S. POP MART collection currently includes vinyl plush dolls, plush pendants, blind boxes, figures, MEGA collectibles, and special collaborations.
Before purchasing, confirm the exact series and product name. This is especially important for collectors searching for older releases or limited editions, where similar-looking products can have very different values.
For example, current official releases include products such as THE MONSTERS ANGEL IN CLOUDS Vinyl Face Doll, Fall in Wild Vinyl Plush Doll, LABUBU Time to Chill, and various anniversary and collaboration pieces.
Avoid Unofficial “POP MART” Websites
One of the easiest mistakes is assuming that a website is official simply because its domain contains words such as “POP MART,” “Labubu,” or “USA.”
Before entering payment information, verify that you are using POP MART's official U.S. website. Search results can contain unrelated stores using similar terminology, so the domain name and official POP MART branding should be checked carefully.
The official POP MART U.S. website provides the brand's current THE MONSTERS collection, customer support, shopping policies, and store-related information.
Buying Secondhand Labubu Safely
For rare or discontinued Labubu dolls, secondhand marketplaces can be useful. However, collectors should be more cautious because authenticity becomes the buyer's responsibility.
Ask the seller for close-up photographs of the doll, box, security label, and other identifying details. If possible, request the original receipt or purchase confirmation. Compare the item with official product images and verify the security code when applicable.
Do not send money through an unprotected payment method simply because a seller offers a lower price. A secure transaction provides additional protection if the item does not match the listing.
Final Thoughts
Buying authentic Labubu in the USA does not have to be difficult. The safest starting point is the official POP MART U.S. website, official POP MART stores, and authorized ROBOSHOP locations. For secondary-market purchases, carefully research the seller, inspect packaging, compare product details, and use POP MART's official authenticity verification system when available.
Most importantly, avoid deals that seem too good to be true. With counterfeit Labubu products becoming a concern, taking a few extra minutes to verify the seller and product can help protect both your money and your collection. By purchasing carefully, collectors can enjoy authentic Labubu dolls and build a collection with greater confidence.
